GRÜNSPECHT
We stand for well-designed everyday helpers and feel-good products that accompany families in their daily lives.
We make everyday life easier for young and old with thoughtful, safe and affordable products. We pay attention to carefully selected materials, high suitability for everyday use and responsible cooperation with our partners.
How it all began
The journey began in 1994 when our founder, Dr. Armin Herker, "discovered" cherry stone pillows as a popular product among midwives/nurses during a market research study for his then-employer. The idea of manufacturing such cherry stone pillows himself was born in a small group, and "Kirschkern Naturprodukte GbR" was founded in Heidenheim.
Today, 30 years later, heat pillows with fillings like cherry stones, grape seeds, and much more are still an important part of our product range. But we have evolved. We now produce over 135 different products for babies, children, and adults. In doing so, we remain true to our vision and the idea that "every product must serve a purpose," and we always keep our values in mind.
Our Story
Soon after its founding, it became clear that we wanted to sensibly expand our product range to support families with additional thoughtful, safe, and, wherever possible, natural products. In addition to cherry pit pillows, breastfeeding and positioning pillows, scented pillows, and washable nursing pads, for example, were added to the range from 1998 onwards. With the Herker family's move to Ingolstadt in 1998, the company's headquarters were also relocated there. Due to the expansion of the product range into other product fields, the company name was changed from "Kirschkern Naturprodukte GbR" to "GRÜNSPECHT Naturprodukte e.K."
Incidentally, our GRÜSPECHT logo was designed by the family's eldest son, who has since also taken on responsibility within the company.
In 2004, the ELANEE brand was launched to create a separate product area for pregnant and breastfeeding mothers. ELANEE now offers a wide range of women's health products.
With the growing number of products and successes with major customers and drugstores, GRÜNSPECHT has established itself as a brand and has steadily grown. A move to a new office building, the re-registration as "GRÜNSPECHT Naturprodukte GmbH," certification as a medical device manufacturer, and the construction of a new warehouse were important milestones in recent years. Last but not least, this also includes our own online shop, which we were able to launch in October 2024. During this time, our team has grown from a sole proprietor to over 35 employees.
What happens next?
Our product management is constantly working to meaningfully expand our product range and optimize existing products. We want to be part of everyday life from the very beginning and support young and old with a wide selection of products.
Our goal is to provide everyone with easy and quick access to GRÜNSPECHT products. Our sales department is working to make as many of our products as possible available in retail stores, for example in drugstores. But opening up new markets abroad is also an important part of our work.
Our Values
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Quality & Security
The quality and safety of our products are our top priority. As a German manufacturer of children's and medical products, we act responsibly and place great value on our quality management.
This is how we live our values:
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Social and Ecological Responsibility
We take responsibility for our place in society. We strive to act as resource-efficiently as possible along our value chain. In doing so, we maintain fair and long-term cooperation with all our partners.
This is how we live our values:
- Manufacturing a large proportion of our products in Germany and Europe
- Cooperation with workshops for people with disabilities
- Cooperation with long-standing suppliers
- Careful selection of materials, packaging, and production partners, taking into account utility, safety, and environmental relevance
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Materials and Product Selection
When selecting our materials, we ensure that material, functionality, safety, and suitability for everyday use are well-matched. Depending on the product, we primarily use natural, renewable, or carefully selected materials.
Examples from our range:- Fillings such as cherry stones and grape seeds in selected heat cushions
- Materials like cotton, wood, or natural rubber in certain products
- FSC-certified, recycled, or recyclable packaging and printing materials, where product and packaging-relatedly possible