Our history

over 25 years of experience.


Foundation of the company

In 1994, our company was founded in Heidenheim as a civil law partnership with the name “Kirschkern Natur produkte GbR”


Name change and relocation

In 1998, the company obtained the status of a registered merchant, changed its name to “GRÜNSPECHT Naturprodukte e.K.”, and relocated to Ingolstadt.


First successes

In 2001, the first major customers and drugstore chains were supplied.


New brand

ELANEE was registered as a trademark in 2004 and comprises products for pregnancy, breastfeeding and women’s health.


Getting bigger step by step

In 2012, the company moved into a new building in the industrial estate Karlskron/Brautlach.



In September 2014, we changed the name again to “GRÜNSPECHT Naturprodukte GmbH”, reflecting its new legal form as a limited liability company.



In the fall of 2015, an extension with additional office space was completed.


New skills

In 2016, we were certified in accordance with the Global Organic Textile Standard (GOTS) and developed our first organic baby textile collection.


New concepts and enhancements

In 2017 we rounded off our ELANEE intimate health range with a variety of products. In the warming product sector we have extended our Cuddle Family with the warming cuddle babies and incorporated organic hot water bottles into the range.


Innovative novelties

In 2018, we included our first electric device in the range, the ELANEE breast massager. With our organic baby impression set made of organic potato starch and our organic pacifiers made of natural rubber, we have added innovative products to our baby range. In addition, since this year we also produce warming products in GOTS quality.


Big anniversary

Our company GRÜNSPECHT celebrates 25 years and our brand ELANEE 15 years.


New European Medical Device Regulation

In 2020, all our medical devices were adapted to the new European Medical Devices Regulation.