Our Philosophy

Our vision

We stand for recognized problem solvers, everyday helpers and feel-good products for a natural way of life.

Our mission

We make everyday life easier for young and old in a natural way with well thought-out, safe and affordable products.

Our values

Our basic attitude “At eye level with heart” determines the interaction in our daily work. No matter whether with suppliers, in our own company or with customers: Respectful interaction with each other is the non-negotiable basis of any cooperation. We always want to be measured by this, but we also expect the same from others.



A fair, long-term and cooperative partnership with suppliers, customers and employees is important to us.

Our aim is to act in a resource-conserving manner. For us, this is not expressed in advertising measures, but above all in consistent behavior with regard to waste, waste water, packaging and transport routes, for example. When selecting our materials, we pay attention to natural and renewable raw materials. If this is not possible, we select materials with as little environmental impact as possible to ensure the functionality and practicability of the products.

As far as possible, we manufacture our products in Germany. What cannot be manufactured in Germany for various reasons is manufactured in other European countries. If this is not possible there either, we look for suitable suppliers worldwide.

We bear responsibility for the safety of our products. As a manufacturer of children’s and medical products, we act responsibly. We test our products extensively as part of our quality management and only use harmless materials. We are constantly working to improve our articles and take our customers’ suggestions seriously.

What drives us

By transferring and accepting responsibility in a spirit of trust, and by giving employees the opportunity to contribute and implement their own ideas, we all strive to become better every day, both personally and as a company.